The Changhong Spirit

Is to Practice and to Promulgate New Ideas, Promote a Realistic Attitude, Work Hard to Achieve Goals, and to Make a Great Contribution.

By always maintaining a willingness to accept New Ideas and adopting the widest range of most up-to-date and expert knowledge we hope to present an open mind to the rest of the world. In order to build the company with strong Changhong characteristics, we are constantly endeavoring to find new ways of working and maintaining our first-rate management principals, while making use of the very latest technology and products at our disposal.

By having a Realistic Attitude we mean working with due consideration to actual conditions. Under the present market conditions, we participate in the market actively and stress the quality of our products in a down-to-earth manner.

By Working Hard we mean sparing no efforts to create a promising future for our company in the competitive market.

By making a Great Contribution we mean dedicating ourselves to the services of our motherland and to the rest of the world. In order to build a prosperous country and a good working relationship with other countries overseas, we believe every Chinese has to shoulder his responsibility both within the company and in the community at large. Thus, we are trying to run the company successfully and to always do our work with a proper national pride. By doing so, we feel we can make a great contribution to our country.

Changhong Values

Quality Values: Our quality values dictate that our products should be of the highest quality and are produced efficiently. We also consider that service to our customers is our most important consideration.

Operation Values: Based on actual market situations, all of our business operations are carefully designed for the market and for the customer’s convenience. We believe the enterprise that has gained the trust of the most customers will occupy the market with the most authority.

Management Values: In our management, we believe that people are the foundation of a company’s performance excellence. Thus, we always look after the needs of our staff with great care and try to maintain a good understanding between one other.

Personnel Management Values: We think the competition of the market is ultimately the competition of qualified technicians. Thus, in our personnel management, we sincerely treat staff members of ability as the company’s most valuable resource.

Achievement Values: The desire to build an outstanding enterprise impels all of us to challenge the difficult realities of the market place and work hard to overcome them.

Changhong Management Conceptions

In our understanding, management of an enterprise denotes the administrator's thoughts and ideological level. It is the process through which the administrator does his management work with a clear and dedicated aim to advance the prospects of the company.

In doing something new, we will certainly meet some obstacles. If we are reluctant to have a try or even to make plans for innovations, we will surely not succeed in making progress. Furthermore in making innovations, we might struggle or even fail sometimes, but we feel we can make progress gradually by learning from our mistakes.

An administrator's ideological level has a great effect on the management efficiency. We feel he needs to be open and aboveboard, and should manage the company with strong ideals of justice and fairness.

An administrator should always set up a new aim for the company to operate with as a goal in mind. A new aim stimulates all of the staff to work harder. We need to always bear in his mind that only the fittest will be able to survive in the tough market competition. Market competition is like sailing against the current: either you keep forging ahead or you keep falling behind. Thus, an administrator should always work with a new goal in mind. Only in this way can he continue to take new action and to deal with new situations with foresight which will allow the company to make useful progress.

So, the characteristics of Changhong management depend on the philosophy that people are treated as the foundation of the company's success and that while the management rules are always strictly adhered to, the employees are nevertheless an integral part of and always regarded as essential to the company’s continued progress and success.

Changhong Ideas

The purpose of the company is to serve people with technology.

In our business operations, we have a clear management concept that we will win the market so long as we produce on a large scale at a leading pace.

We have taken a market-and-order-orientation attitude toward the market. All we are doing in our work is for the services of customers and market.

We are constantly improving the quality of our products. We are trying to reach the highest level in quality control.

In personnel management, we firmly believe that the company should on the one hand offer employees opportunities to expand their abilities and that on the other hand the employees will earn profits for the company. Thus we consider the relationship between company and employees as a reciprocal one from which both can benefit.