1. General Aim
The overseas marketing strategy is to ensure for Changhong a global important provider of home appliances and information technology products.
2. General Principle
A market-oriented principle is to be followed, in which products sales bills are regarded as the core of management.
3. General Strategic Point
Supported by the production on scale at Changhong, the overseas marketing strategy attaches great importance to scale merit.
4. General Marketing Planning
The overseas marketing strategy is to increase the sales of Changhong products in the overseas markets through a variety of market promoting activities, such as strategic allies with other companies, capital operation and brand management.
5. How to Expand
- Seek a practical entrance of Changhong products into the overseas markets.
- Establish contacts with local clients and governments in order to obtain prompt and accurate business information.
- Seek proper business partners at proper places in order to set up Changhong global sales network.
- Develop products appealing to different overseas markets.
- Increase our overseas market share through the export of components, sets of products parts, complete products, technology, and production equipment.
- Establish after-sales services network
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